Polina Zakharova and Sveta Yermolaeva, the driving forces behind Hard Feelings Studio, have cemented their place in the contemporary art scene through their innovative approach to video art and multimedia design.

Hard Feelings Studio stands out not only for its high-profile collaborations but also for its founders unique position as some of the only women leading in the fields of design, video art, high-end production and technology integration for global brands and artists.

Polina Zakharova and Sveta Yermolaeva were included in ADWEEK’s Creative 100 (2024), ADWEEK’s annual selection of leading global creative talent.
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